What is juice from concentrate?

Juice from concentrate is made by removing a portion of the water content from freshly squeezed juice to create a concentrated form. This concentrated juice is then packaged and shipped to be sold in stores. To reconstitute the juice, water is added back into the concentrate before drinking.

While convenient and often more affordable than fresh juice, juice from concentrate may not always have the same flavor or nutritional profile as freshly squeezed juice. Some of the vitamins and nutrients present in the original juice may be lost during the concentration process.

It is important to read labels when purchasing juice from concentrate, as some brands may add extra sugar or preservatives to enhance flavor and extend shelf life. Look for options that are 100% juice with no added ingredients for the most health benefits.